Photo: Neal Santos/City Paper |
There is current coalition website PA Cares for All supported by over religious and social justice organizations, and they've already done a great deal to foster community around supporting PA General Assistance by following the tenets of networked communication. Their website already features many stories of folks who have received help from the program (including some pictures). There is also a great media section that compiles editorals, radio broadcasts and the like from local media on the subject. PA Cares For All also operates a pretty decent Facebook page that provides links to many of the same stories the website does. Finally, the website makes direct advocacy fairly easy by helping you sign-up for alerts to email Gov. Corbett.
That said, there's a lot folks can do (especially ordinary citizens... the folks running the program are already really swamped, I imagine) to further cultivate community around supporting the PA General Assistance program. First, after a number of searches on Twitter it seems like there is very little conversation on the subject. Folks should be encouraged to use a specific hashtag, lets say #KeepPAGA, to help develop an affinity group around the subject online. Second, Governor Corbett's Twitter username, @GovernorCorbett seems to used fairly frequently... advocacy messages that are publicly visible could be directed there as well. Third, you can't underestimate the power of narrative and video in the networked communications era... instead of just writing quick tweets to the governor, folks could be encouraged to tweet links to YouTube videos they post of either stories about how they have benefited from general assistance or their reasons for why the PA General Assistance program should be maintained. Finally, those running PA Cares for All could encourage people to make sure all those tweets and videos were also posted on the group Facebook page. They could also continue to encourage real-life meetups on the subject across the state.
As Elizabeth Drescher in Tweet If You <3 Jesus states, "... as the online encyclopedia Wikipedia testifies, the relatively small efforts of a very large number of people aggregate in support of a very small number of people who provide the larger commitment necessary to make things happen." While there will only be a small number of professional advocates running the #KeepPAGA campaign, those folks can cultivate and attend to wider advocacy community around the subject through practicing the tenets of networked communication. Finally, please feel free to post additional ideas about ways to cultivate a #KeepPAGA community here or any questions about the program you might have. Happy advocating!
God's peace,
Dustin
Dustin is a Masters of Divinity candidate in his second year of study at the Lutheran Theological Seminary at Philadelphia. While seeking ordination in the Evangelical Lutheran Church in America, his focus is on the intersection between worship, service and justice building in de-centralized faith communities unencumbered by a traditional church building. In his free time, Dustin really likes playing frisbee, hiking and pretending to know how to sing.
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